coming to a conference near you...

Yes, your friendly neighborhood global technology evangelist is hitting the road and going on tour! I'll be speaking at a number of events hosted by our friends at Datacenter Dynamics as well as several Green IT conferences in the US and Europe. This is very exciting as there is nothing better than meeting with  architects, technologists, developers, IT administrators, and business leaders and discussing with them their unique business needs and challenges.

I was in Tokyo last week at the Datacenter Dynamics "Command and Control Summit" where I had the opportunity to speak to the attending delegates about global-scale utility computing, and how to get there by leveraging a dynamic application services management platform. I found it most interesting, given the very conservative approach that most Japanese businesses have to adopting new technologies, that the delegates were very interested in the Green IT benefits and consistent QoS that can be realized by evolving from a static to a dynamic resource allocation model.

The sushi was also quite good :)

Next up:

If you think you might be in London next week, you won't want to miss my presentation "Going Green: The Shift to Dynamic Application Service Management" - no spoilers here, but I am confident that you'll be green with envy (chuckle - I couldn't resist that one...) if you miss it. And if you do make it, please make sure that you introduce yourself and let me know what your company is doing in order to Go Green.

Keep your bot (or your eyes if you are a tad old fashioned) on this spot and I'll be updating with additional conferences and dates. And if we should meet at a conference I'll be sure to give you a shout out right here :)

Comments

[mjames]

what real life metrics ie Green benefits are their associated with your solution?

[Gordon]

One of the largest issues faced by organisations today is the overwhelming number of under-utilised servers. Different analysts put it at anywhere from 10% - 20% utilisation. That equates to a lot of power consumption and cooling with not a whole lot of work getting done!

The root cause of this is the static nature of resource allocation in the data centre. Today, applications are deployed with the resources necessary to accommodate the peak or "worst case" demand. The reason for doing this is to ensure that the application is always available. This model was fine as long as there was room in the DC and power was cheap. This is no longer the case. Soaring fuel costs, environmental legislation and incentives, and fiscal sense are forcing organisations to look into doing things smarter, and smarter means greener - both environmentally and fiscally.

DataSynapse's platform of dynamic application services management technologies is exactly the "smarter" way that businesses are seeking. Applications are dynamically, at run-time - not statically at deployment - allocated the resources needed to deliver a consistent Quality of Service to the end user. Resource allocation is tied directly to policies which establish the overall priority of the application, the level of availability to be delivered (QoS), and the best, least-costing, resource on which to execute the application when it is needed. The result is that when a server resource is running, it is being used and not sitting idle and utilisation is naturally driven up; applications get what they need, when they need it, in order to deliver an always-responsive user experience; power and cooling are reduced considerably, as much as 30%-50%, because there is much less infrastructure required to deliver always-on and always-responsive QoS to the end user.

Increased utilisation at reduced levels of infrastructure, enabled by dynamic application services management, means less power and less cooling. This is exactly how organisations are using DataSynapse technologies to Go Green.